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ABOUT
JOY JAMES

Joy James is a seasoned B2B & B2C digital marketing strategist with seven years of hands-on experience across a diverse range of industries spanning the EU, Middle East, and LATAM regions. Specializing in strategic marketing, campaign optimization, and lead generation, Joy has proven her ability to drive impactful results and elevate brand presence in competitive markets.

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With a comprehensive understanding of various digital marketing channels, including social media (organic and paid ads), CRM, email marketing, SEO, affiliate marketing, and PPC, Joy crafts tailored strategies that resonate with target audiences and drive engagement. Her expertise extends to leveraging analytics, UX research, and AB testing to continuously refine and optimize campaigns for maximum performance.

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Beyond her marketing acumen, Joy has experience in front-end development, utilizing HTML, CSS, and JavaScript to enhance user experiences and drive conversions on digital platforms. Additionally, her graphic design skills, coupled with proficiency in Adobe Photoshop, Illustrator, Adobe InDesign, Adobe Premiere, and Adobe After Effects enable her to create visually compelling content that captivates audiences across channels.

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Joy's passion lies in helping companies generate digital experiences that not only drive conversion rates but also maximize ROI. With a keen eye for detail and a creative approach to problem-solving, she is dedicated to delivering measurable outcomes and driving business growth through innovative marketing strategies.

PROFESSIONAL SUMMARY

CONTACT

joy.v.james@outlook.com
Tel. +971 58 596 2297
Dubai (UAE)

Joy's work was recognized by KEO's CEO, Donna Sultan, and set a new standard of work

(KEO International Consultants, C-Quest division)​

Joy's content creation and graphic design skills caught the attention of Donna Sultan, CEO of KEO, who recognized their potential to elevate the company's digital presence. Donna internally praised her work, acknowledging its impact on brand visibility and engagement. Subsequently, Joy's content became the new standard for social media across KEO and its divisions.

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Award submission led by Joy shortlisted in the 'Best Cost Consultant of the Year' category at the Middle East Consultants Awards

(KEO International Consultants, C-Quest division)​

Joy led the effort to submit an award nomination for C-Quest, a division of KEO, resulting in their selection as a finalist in the 'Best Cost Consultant of the Year' category at the Middle East Consultants Awards. Through her commitment to quality and meticulous attention to detail, Joy helped highlight C-Quest's expertise in cost consultancy across the region. 

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Award submission made by Joy finalist in the 'Digitalisation Project of the Year' category at the Big 5 Construction Impact Awards

(KEO International Consultants, C-Quest division)​

Joy's diligent work on an award submission for C-Quest, a division of KEO, has led to their recognition as a finalist in the 'Digitalisation Project of the Year' category at the Big 5 Construction Impact Awards. Her dedication to detail and thorough approach played a significant role in highlighting C-Quest's innovative digital initiatives within the construction sector.

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Various successful client bids and proposals with Joy as lead graphic designer and marketer

(KEO International Consultants, C-Quest division)​

Joy established a new standard of quality in all client work, which has contributed to the creation of various successful bids and proposals, including Sharaan, NORTH25, DGDA, NEOM Gulf of Aqaba, and SEVEN.

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Social media growth of up to 159% in main channels

(KEO International Consultants, C-Quest division)​

Joy's dedicated efforts in managing C-Quest's social media channels have resulted in remarkable growth, particularly on LinkedIn, where the audience expanded by an impressive 159%. Her strategic approach to content creation and engagement has resonated effectively with the target audience, driving increased visibility and interaction on the platform.

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Successful implementation and transfer of CRM system

(Knockout Gaming)​

Joy played a pivotal role in overseeing the successful implementation and transition of the new CRM system, Adobe Campaign, as the lead marketer and collaborating closely with the development team. Her strategic vision and proactive approach ensured the system's successful integration, which boasted a vast database comprising hundreds of thousands of contacts. 

ACHIEVEMENTS

    • Curating content, scheduling posts, and engaging with the audience on various social media platforms to enhance brand visibility and engagement.

    • Designing visually appealing graphics, including images, infographics, and banners, to support marketing campaigns and enhance brand identity.

    • Facilitating communication within the marketing team and across departments through emails, newsletters, and internal messaging platforms to ensure alignment and collaboration.

    • Creating professional and informative brochures, presentations, and other marketing collateral to showcase KEO and its divisions services and offerings to clients and stakeholders.

    • Tracking and analyzing key performance metrics, such as website traffic, social media engagement, and email open rates, to measure the effectiveness of marketing campaigns and inform future strategies.

    • Working closely with KEO's marketing team members, external vendors, and other stakeholders to ensure marketing initiatives are executed smoothly and effectively.

    • Graphic design for various marketing materials such as brochures, flyers, and banners.

    • Content creation for social media platforms, ensuring engaging and relevant posts.

    • Social media management, including scheduling posts, monitoring engagement, and responding to inquiries.

    • Managing social media paid advertising campaigns to maximize reach and engagement.

    • Developing and maintaining the company website, ensuring it remains up-to-date and user-friendly.

    • Organizing and promoting webinars to showcase company expertise and engage with the audience.

    • Designing graphics for booths and other event materials to create a cohesive brand presence.

    • Providing strategic guidance on digital marketing initiatives to align with business objectives and target audience needs.

    • Monitoring and analyzing digital marketing metrics to track performance and identify areas for improvement.

    • Collaborating with internal teams and external partners to ensure marketing efforts are coordinated and effective.

    • Predicted and led C-Quest through business digital transformation from small support services division into Independent Consultancy with operations in KSA and across Middle East.

    • Created client proposals and brochures in collaboration with other teams which earned our company the top projects of Middle East including the world-class known project of NEOM and SEVEN (Saudi Entertainment Ventures).

    • Transformed the company’s social media into professional branded profiles with specialised content targeted to our segmented audiences which significantly increased our reach, engagement, and follower base.

    • Created awards submissions which got the company to be shortlisted and finalist in many of the region’s top architecture and construction award ceremonies.

    • Assisted executive-level stakeholders to prepare client and company presentations.

    • Leaded the new digital marketing strategies which refreshed the company’s public image with innovative content marketing which positioned us as a modern ground-breaking industry leader.

    • Assisted stakeholders to create and publish new social initiatives like “PeopleSpace” which is an aggregate database of smart concepts to empower city management and citizens to a safer future, making urban environment a safe space for residents of all abilities.

    • Researched and leaded strategic partnerships with other industry leaders and companies for events, webinars, conferences, etc.

    • Worked with agencies, design teams, and developers to produce state-of-the-art modern website design following the best SEO and UX practices.

    • Created all the specialised content for social media including images, videos, etc.

    • Played pivotal leadership role in the development of the annual marketing and PR Strategy, ensuring its successful implementation

    • Facilitated deals with industry event planners and publicists for strategic partnerships to drive sales and new business opportunities across the Middle East

    • Leaded the marketing team which included designers and content creators to create sophisticated and highly engaging content following our new strategies and brand image

    • Tracked campaigns and landing pages performance with analytics tools and optimised through A/B testing

    • Created and delivered different CRM campaigns targeted to different segmented audiences following their behaviour patterns and demographics across the globe

    • Created email marketing content that would be optimised through analytics and A/B testing

    • Defined our target personas and their user journeys, finding ways to improve their experience to increase conversion

    • Track and analyse users’ behaviour in our website through web analytics, session recordings, heatmaps, users feedback, etc

    • Suggesting website design improvements after analysing user journeys

    • Provide actionable insight from various analytics tools (Google Analytics,, Hotjar, Google Optimize, Google Tag Management)

    • Website speed optimisation and performance testing

    • Analysis of multi-channel conversion performance

    • MVT/AB Testing and test result analysis

    • Competitor Intelligence & Analysis; UX, UI, user journey, services, features, etc

    • Social Media Management

    • Audit on Google Analytics accounts

WORK HISTORY

KEY SKILLS

  • Business development

  • Conversion rate optimization

  • Strategic marketing

  • Performance marketing

  • Content marketing

  • Marketing automation

  • UX research

  • Affiliate marketing

  • Front-end development

  • Social media

  • Content creation

  • Graphic design

  • Copywriting

  • Email marketing

  • SEO and SEM

  • A/B testing

  • Web analytics

  • Offline marketing (Awards, events, etc)

Joy has build up an amazing platform for our business and has been of great help even afterwards, answering questions and providing the appropriate guidance. Her unique hybrid skills—of UI, UX, brand and product design—has seen her exceed our business and user expectations time and time again.
Fred Ferry - Founder of Millenial Consulting
Putting together a website is a task, finding the right individual or company is even more complex. Thank God I met Joy, not only she has great taste in design but she can guide you through the process and beyond!
Maite Richert - Founder of Maite Richert Fitness
Joy is a young and very talented professional, always eager to learn and very passionate about her job. Having her in my team for almost 2 years was a blessing. She is easy to manage, very dedicated and her wide skillset would give any company an immediate great asset. During her time with us she has been facing multiple areas of webmarketing and she has always been delivering excellent results, adapting herself very well to all kind of situations and performing well under deadline and pressure.
Malick Ndiaye - Head of Growth at betPawa
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